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Britain gets its Mojo back

Britain gets its Mojo back

Following huge customer demand Tangerine Confectionery is relaunching its popular Mojo Cola chew in a 36g stick pack format.

The classic SKU, which has been off the market since 2011, was greatly missed by consumers and was one of the products most requested through the customer service department last year. The tangy cola stick pack will feature the classic mojo recipe and an eye catching retro design, after research showed that celebrating the brands heritage had strong nostalgic appeal for consumers.
The Mojo chew will sit alongside three of Tangerine’s other retro favourites: sour Wham, juicy Fruit Salad, and the unmistakable Black Jack.
The launch will be supported with a social campaign and sampling activity designed to reactivate Mojo’s loyal consumer base and attract new consumers.

The Mojo Cola chew 36g stick pack will be available in the convenience and wholesale channels from June, with listings at Batley’s, Hancocks, Nisa, Budgens and Londis among others. The case size is 40 x 36g.