2/25/2010

Pontefract's Henry Goode celebrates success at top industry awards

Henry Goodees Soft Eating Liquorice, made by local confectionery company Tangerine Confectionery, has been awarded a prestigious industry accolade only months after it hit supermarket shelves.

Beating off stiff competition from the likes of Haribo, Henry Goodees Soft Eating Liquorice won the Gold award in the Confectionery category at the national Food and Drink Awards, run by grocery trade publication The Grocer.

Henry Goodees Soft Eating Liquorice is the only British variety of soft eating liquorice, and originates from Tangerinees Pontefract site the true home of liquorice. Soft eating liquorice differs to traditional liquorice due to its extremely soft bite and milder, premium taste and texture.

The products shortlisted for the awards, which also included Tangerinees Barratt Sherbet Fountain, went through a rigorous selection process as they were rated by a panel of consumers and top industry experts on their overall market appeal, including the product, its taste and the packaging.

Alison Lewis, marketing director at Tangerine Confectionery, who picked up the award in London last week, said: We are delighted that Henry Goode has been recognised at this important industry award ceremony, which is a great achievement so soon after the launch of the brand. The success of Henry Goodees Soft Eating Liquorice is going from strength to strength, due to its popularity with the trade and consumers alike..

Since its launch in September last year, Henry Goodees Soft Eating Liquorice, has gained major listings in Sainsburyys and Morrisons stores nationwide, won celebrity followers on his Twitter page including Alan Carr, and most recently launched a new raspberry-flavoured red variety to recruit further fans.

For further information on Henry Goode and Tangerine Confectionery, visit www.henrygoode.co.uk / www.tangerineuk.net