Butterkist, the UK's number one popcorn brand, is returning to our TV screens after 10 years with an irresistible new national advertising campaign that aims to drive everyday snacking occasions for the traditional movie treat.
The advert, which is based around the strapline I can’t resist Butterkist, will air across major national channels including ITV1 and digital channels, from the 1st February 2010.
Along to the memorable I can’t resist Butterkist theme tune, the likeable main character, his girlfriend, and friends and family are shown enjoying the UK’s best-selling popcorn in likely snacking occasions, such as at work and on a picnic, and some more unusual, quirky occasions, such as while playing football, at the beach, and even in the bath.
Maria Townsend, Butterkist senior brand manager at Tangerine Confectionery, said: Butterkist’s return to national TV is hugely exciting for the brand. On the back of 27 per cent growth last year, the campaign will further strengthen Butterkist’s position as the number one popcorn brand in the minds of consumers. It will help to remind current and lapsed consumers how great Butterkist is, whilst appealing to younger consumers and encouraging them to try it.
The sketches in the ad reinforce Butterkist’s position as a fun, irresistibly tasty snack, whenever you eat it. Butterkist will always be the ultimate movie companion, but consumers are now enjoying it as a perfect snack anytime..
The advertising campaign, which features staff from the brand’s parent company, Tangerine Confectionery, will run for three weeks, with a 30 second format in week one, and supported by 10 second edits in weeks two and three. On average, every viewer will see the commercial five times.
With over 50 per cent share of the UK popcorn market and a household name for over 20 years, Butterkist is the only popcorn brand to ever run a significant national advertising campaign. Although the new advertising focuses on the best-selling Toffee variant, Butterkist is the only one-stop-shop popcorn brand that offers an entire range from Sweet and Salted cinema-style, Toffee and Toffee Light to Organic and microwave flavours, available in single, sharing and multipack bags and tubs.